Signet Education Stands Out from The Crowd

Small businesses work hard to differentiate their brand and stand out from the crowd. Using their voice in the media is one way to do that and many times that’s where we come in. Signet Education, a Boston-area SAT prep, admissions counseling and tutoring company has many employees with a wealth of knowledge relevant for the media. When we started working with them, it was our objective to get their voices heard.

Signet Education’s goal was to increase their brand presence locally in the Boston area, as well as a secondary focus in their second office location of New York City and Nationally. We worked with them to develop a PR plan with timely pitches for relevant media outlets and journalists that would reach their target audience of High School students and their parents. We also worked to showcase their “executive functioning” expertise through the business segment.

Media coverage included both local press outlets including newspapers and TV, as well as national outlets. Here’s a sampling of recent coverage:

Boston Herald: Wait-listed Students Should Focus on Acceptances

Metro: Four Things to Do Before Picking a College

Entrepreneur.com: Why You Should Leave Work on Time

Business News Daily: 7 Things You Can Do Every Day to Become a Better Leader

About.com Education: Special Accommodations for the SAT and ACT

NECN Making the Grade: Early Application Preparation

In addition to these media outlets, we've also helped Signet Education develop relationships with education writers at National media outlets for future pending stories. We’re excited to continue working together to spread their wisdom and further their brand presence.