Client Spotlight: Philly TV Networks Embrace City Wine Tours' Local Launch

When City Wine Tours approached us with news of their launch into a new US geographic market, we were thrilled. After helping them increase their exposure in the Boston and New York City markets, gearing up for a Philadelphia, PA launch was lot of fun!

Every local market is unique and it’s very own, so we knew we needed a unique approach to get into the Philly media. Historically, we’ve found certain markets to be stronger in online editorial coverage, while others zone in more on broadcast opportunities and some we’ve found Influencers to offer the most coverage for that particular geographic area. While we mostly work in the Boston market since that’s where we are physically located, Little Bird Boston has also helps clients obtain media coverage in many other large media markets.

With new products, many businesses see a big impact just from one local segment on one single network. Getting coverage in multiple TV outlets can be a huge boost for one brand to help spread the word about their new product of service.

Along with several online hits, we found the Philadelphia broadcast culture to embrace all things wine! Over the past few months, City Wine Tours has been featured in pretty much every singe local TV network and a few extras on the radio!! Check out the impressive list of TV and radio coverage below.

Thanks to some great TV and Radio coverage, the City Wine Tours brand has grown since their initial launch in Philadelphia with more and more public and private tours being booked every day! We’ll continue to keep you posted with additional media links from City Wine Tours coverage in Philly, as well some additional work we’ve been starting in the NY, Boston and National markets!

To talk through your local launch in new markets, please get in touch today at: holly@littlebirdbostoncom