Boosting the Berkshire Natural Brand
As we head into the new year, we always take some time in January to asses how 2016 went for our clients. What were our successes? What can we learn from? How did the marketing strategy work? We've been working with Berkshire Natural Healthy Vending and Snack Delivery now for a few years, so we took a look at some highlights from 2016 and wanted to share them on the blog.
Our goals for 2016 were focused on creating more brand awareness for Berkshire Natural through PR/media, social media as well as blog content to increase organic search. The Marketing Strategy included social media engagement through Facebook, Twitter and LinkedIn, relevant blog content and a PR strategy. Some highlights from the year included:
Increased quality of website visitors
Increased organic website traffic
Increased social media audience and traffic to the website
Overall, Little Bird Boston was very successful in raising the brand profile for Berkshire Natural in 2016. We improved the quality of traffic by zoning in on their target audience and creating relevant content that they were interested in on the blog. In addition, we were able to increase both organic and social media traffic to their website through personalized targeting to their audience.
Look out for Berkshire Natural in 2017 as we continue to drive brand awareness about the benefits of eating healthy in a corporate environment!
